What you need to know about Black Friday:
Survey suggests that 66% of South Africans will participate in Black Friday this year, which will be on 23 November 2018.
Black Friday research by Global Analysis Team surveyed 12,000 shoppers from 55 countries, including South Africa, to track spending and saving trends on the event, which originally started in the US.
The survey suggests that 66% of South Africans will participate in Black Friday this year (an increase of almost 12 percentage points compared to 2017).
The vast majority of consumers will shop both online and offline (64%), the rest will either opt for traditional offline-only (20%) or online-only (16%) option.
For comparison, in 2017 the percentage of users choosing brick and mortar stores only was higher by almost half (from 20,16% to 39,62%).